Formula 1 and Amelia Dimoldenberg to launch original series ‘Passenger Princess’

Formula 1 and writer, host, producer and creator of Chicken Shop Date, Amelia Dimoldenberg, are set to launch a four-part YouTube original series called Passenger Princess, where internet sensation Amelia learns to drive with the help of the ultimate instructors – Formula 1 drivers.

Produced in collaboration with Amelia’s production company, Dimz Inc., each episode will blend Amelia’s signature humour with the fast-paced world of Formula 1. During the season, George Russell, Oscar Piastri, Ollie Bearman and Carlos Sainz will act as her trusted guides to show her the ropes, as she embarks on the pursuit of a driving licence.

Following the success of Drive to Survive and F1 The Movie, this is the latest example of Formula 1’s original content strategy to deeply embed the sport in popular culture and reach new fans outside of traditional race weekends.

With over 820 million fans worldwide, of which 43% are under 35 years old and 42% are female (up from 37% in 2018), the collaboration will bring the drama and excitement of Formula 1 to Amelia’s avid fanbase of 3.15 million followers across all social media channels, including Chicken Shop Date.

The partnership marks the continued expansion of Dimz Inc. in entertainment and branded spaces, as Passenger Princess joins a slate of popular series including Amelia's Cooking Show and Who Cares?, a socio-political vox-pop program, as well as various special Red Carpet reports, hosted by Amelia.

“My dream has always been to tell stories and work with great collaborators, so I’m proud to be working with such an iconic and recognised brand as F1 on this latest original series," Dimoldenberg said.

"Although I don’t know how to drive. I’m excited to put my well-established passenger – and interviewing – skills to good use.”

The show was filmed at the 2025 Belgian Grand Prix and will be hosted on Amelia’s YouTube channel. More details about each programme, including the tasks Amelia will be set, will be shared ahead of each one being released.

“Amelia has one of the most distinctive and entertaining voices in culture today and we love the quality, originality, and global content she produces, so we’re thrilled to be putting her in the driving seat on a Formula 1 track and offering some help from a few good drivers we know!” said Ian Holmes, Chief Media Rights and Broadcasting Officer of Formula 1.

“This original series is another way for F1 to entice a new audience into the exciting world of racing.”

Emily Prazer, Chief Commercial Officer of Formula 1, added: “This collaboration with Dimz Inc. marks the latest partnership from Formula 1 to engage with its rapidly growing demographic of young fans.

“Passenger Princess will combine Amelia’s wit and charm with the drama and excitement of Formula 1 at one of the sport’s most iconic circuits. We can’t wait for fans to see it.”